The World Heritage Alliance is a joint initiative of the United Nations Foundation and Expedia, Inc., to promote conservation, sustainable tourism, and economic development for communities located in and around UNESCO World Heritage sites. The WHA also examines tourism as a mechanism to alleviate poverty and to build the economies of local communities.
Fairmont Hotels & Resorts has partnered with the World Heritage Alliance, a joint initiative of the United Nations Foundation and Expedia, Inc., to promote conservation, sustainable tourism, and economic development for communities located in and around World Heritage sites.
Fairmont has the largest number of hotels located in UNESCO World Heritage Sites, national and provincial parks and biosphere reserves of any major North American hotel company.
Leading this new partnership for the luxury hotel brand will be the Fairmont Mayakoba, an ecologically diverse resort located on Mexico’s Yucatan peninsula, which has been paired with a local tourism network from the nearby Sian Ka’an Biosphere Reserve and World Heritage site. Community Tours Sian Ka’an, (CTSK) is an award-winning tourism service alliance of three tour operators that conduct tours in designated areas, and work closely with the park managers of Sian Ka’an to ensure minimal environmental impact. Above all, CTSK donates a percentage of its revenue directly to conservation efforts in the reserve. The Sian Ka’an Biosphere reserve comprises 1.3 million acres of tropical ecosystems and is home to 23 different archaeological sites of pre-Columbian Mayan culture.
At the heart of the new initiative, guests of the Fairmont Mayakoba will experience the amazing natural and cultural history of the Mayan people and help to ensure that World Heritage sites are protected for all travelers now, and in the future, to enjoy. In turn, the resort will provide assistance in the area of economic development, working with CTSK to encourage guests to visit the Reserve and thereby generate revenue for the communities of Sian Ka’an.
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