History: Green Partnership Program (1990-2013)
Fairmont Hotels & Resorts has been a global leader in responsible tourism for over two decades. During this time, we have strived to minimize our impact on the planet through our award-winning Green Partnership Program as well as numerous activities and initiatives put forth at the hotel level. With global growth came the need to revisit the program and take it to the next level – encompassing social and economic issues in addition to environmental matters.
In early 2013, Fairmont Hotels & Resorts again raised the bar with the introduction of the Fairmont Sustainability Partnership. Expanding its scope and taking a more holistic approach to operational responsibility, the new program provides greater balance around the company’s economic, environmental and social priorities.
Fairmont Hotels & Resorts was founded on an enduring connection to the land and the communities where we do business. In 1990, our Canadian hotels pioneered the Green Partnership program—a comprehensive commitment to minimizing our hotels’ impact on the planet, which was accompanied by a guidebook on sustainable best practices in the lodging industry. This green philosophy grew to become a core value of our company.
The Fairmont Green Partnership program allows our eco-friendly hotels to meet and exceed guest expectations of operational sustainability. It focused on improvements in waste management, and energy and water conservation at our properties, and innovative community outreach programs involving local groups and partnerships.
The Green Partnership program, executed by property level Green Teams, supported our green resorts' sustainability efforts which encompassed everything from recycling and organic waste diversion in the hotel’s kitchens to retrofitting energy-efficient lighting. Other initiatives included redistribution of household goods and food to those in need, purchasing green power and employing sustainable energy technology.
The Eco-Innovation Signature Projects Program (now evolved to the Fairmont CAREs Program) was designed to concentrate our efforts to “think globally and act locally.” These projects offered unique travel experiences that encouraged guest interaction and learning; examples include clean air awareness in California, coral reef protection in Hawaii, and international efforts in the conservation of endangered species, such as North Atlantic right whales, peregrine falcons and sea turtles. Through the Green Partnership Program, our hotels were also involved in efforts to address deforestation and river conservation, as well as green space and trail development. The Eco-Innovation Signature Project Program still exists, it however has evolved into the Fairmont CAREs Program.
Fairmont has had the privilege of working with great partners and associations such as the United States Environmental Protection Agency (ENERGY STAR® program), the Hotel Association of Canada (Green Key Eco-Rating Program) and the Pembina Institute for Appropriate Development. Fairmont joined the World Heritage Alliance, an industry-leading initiative that was jointly formed by Expedia® and the United Nations Foundation to promote sustainable tourism and awareness of World Heritage sites and communities. Beyond highlighting our commitment to the environment, these affiliations have help promote unique Fairmont eco-experiences and share Fairmont’s vision as we strive towards sustainable tourism and responsible travel practices.
With over 50 distinctive eco-friendly hotels and 23,000 hotel rooms around the globe, Fairmont continues to lead by example with innovative programs. It was Fairmont’s unwavering commitment to expanding its Green Partnership Program that led to the development of Fairmont’s Sustainability Partnership Program. The Fairmont Sustainability Partnership now provides the framework by which Fairmont hotels and resorts operate around the globe.