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Fairmont & EMI Music Launch New Music Platform Online
Publish Date :
06, May, 2009
- Hotel Guests To Have Exclusive Access To Digital Music Through The Fairmont Music Store; Frequent Guests To Receive 15% Savings On Song Downloads -
TORONTO, May 6, 2009 – Looking for an innovative way to further enrich the guest experience and provide travelers with a hotel benefit “in tune” with their needs, Fairmont Hotels & Resorts has partnered with EMI Music on a new branded music program providing hotel guests with exclusive access to an impressive catalog of digital music. Highlighting the new program is The Fairmont Music Store, an online portal housed on Fairmont’s award-winning website, which enables guests in North America to gain access to discounts on digital music and other music related experiences from one of the world’s top labels featuring artists such as Coldplay, Moby, Lily Allen, Keith Urban, Katy Perry, The Beach Boys, Secret City recording artist Patrick Watson (who appeared for an exclusive Fairmont performance at The Plaza hotel in New York City on May 5) and many more.
Through the new online music boutique, located at http://www.fairmontmusicstore.com/ and accessible at home, in the office, or at any Fairmont location in North America, site visitors have the ability to browse and download songs, albums, and distinctive Fairmont playlists from some of EMI’s top-selling musicians and emerging artists.
As part of the new music initiative, Fairmont is also extending discounts and additional benefits to members of its guest loyalty program: Fairmont President’s Club (FPC). Benefits range from a 15% discount for FPC members on any digital music purchased via the portal to priority access and ticketing privileges for special events and concerts featuring EMI artists.
“Music is very emotive, and it’s a universal expression that almost everyone on the planet can relate to,” said Brian Richardson, Fairmont’s Vice President, Brand Marketing & Communications. “The Fairmont Music Store enables us to deliver a benefit that is not only meaningful, but also tailored to the individual. We’re excited to bring a personalized music experience to our guests and feel this is an innovative and interactive benefit that they’ll truly appreciate.”
"We at EMI are thrilled as our relationship with Fairmont continues to grow and flourish," said Deane Cameron, President of EMI Music Canada. "Together we have created an online music store exclusively for Fairmont Hotels & Resorts guests to offer them the ultimate music fan experience with great convenience. Here they can explore our robust catalogue, preview exclusive content and purchase digital tracks from the personalized music store."
The Fairmont Music Store is the latest initiative from the two companies, which have partnered in the past to infuse music into the hotelier’s Fairmont Fit program. In addition to providing frequent Fairmont guests with complimentary access to adidas workout apparel and footwear during their stay, the program features pre-loaded digital music players featuring hundreds of tracks from EMI Music artists.
Fairmont Hotels & Resorts’ exclusive guest recognition program, Fairmont President's Club, provides frequent guests special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service. Personalized travel profiles afford members customized stay experiences while in-hotel benefits include private check-in, complimentary room upgrades, high-speed Internet access, TaylorMade golf clubs at select locations and exclusive vacation offerings. Guests can enroll at time of booking or online at www.fairmont.com/fpc.
About Fairmont Hotels & Resorts
A leader in the global hospitality industry, Fairmont Hotels & Resorts is a celebrated collection of distinctive hotels, which includes iconic landmarks like Fairmont Le Château Frontenac in Québec City, Kenya's Fairmont Mount Kenya Safari Club, and London's The Savoy, reopening later this year following an extensive restoration program. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont's portfolio includes 56 world-class hotels, with plans to develop over 30 new properties in the coming years in destinations as diverse as Shanghai, The Philippines and India.
Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.
About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Beastie Boys, Coldplay, Depeche Mode, Doves, Gorillaz, Iron Maiden, Norah Jones, Massive Attack, Kylie Minogue, Katy Perry, Pink Floyd, Queen, Sir Simon Rattle, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Camille (France), Empire of the Sun (Australia), Tiziano Ferro (Italy), Flex (Mexico), LaFee (Germany) and Utada Hikaru (Japan).
EMI Music Canada is celebrating its 60th Anniversary this year. The label features artists such as Stompin’ Tom Connors, Anne Murray, Nickelback, One More Girl, Serena Ryder and Kreesha Turner. It also boasts a strong Associated Labels division with labels such as: Aquarius Records, Arts & Crafts, Century Media Records, Justin Time Records, Marquis, Secret City Records, Sparks Music, Ultra Records, Upper Class Recordings and the Welk Group. www.emimusic.ca