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New Services, Features Highlight Fairmont.com Redesign
Publish Date :
October 20, 2008
TORONTO, October 20, 2008 – For close to a decade, Fairmont Hotels & Resorts has been heralded for its distinctive web design and interactive online development. Never content with resting on its laurels, Fairmont is pleased to introduce an enhanced version of its award-winning website www.fairmont.com. Sporting a clean and compellingly fresh look, the dynamic new site, which has been streamlined to offer enhanced navigation and an even greater degree of personalization, features several new enhancements including mobile device compatibility, destination itineraries, 360 degree virtual tours, and the brand’s soon-to launch online community site.
“Customers are extremely Internet savvy and they want to interact online with companies that understand their needs and perspectives,” said Brian Richardson, Vice President Brand Marketing & Communication at Fairmont. “The new features to fairmont.com further address the individual needs of our global customer base and complement our Internet strategy of being the easiest hotel brand to do business with online.”
Highlights of the new look site include:
Fairmont Mobile – Partnering with Usablenet, a leader in mobile solutions, Fairmont has ensured that its award-winning website is now accessible from all web-enabled mobile devices. Through Fairmont Mobile, guests can browse descriptive hotel content, check availability, and book rooms conveniently from their PDA, cell phone or any other device functioning on a mobile-web platform.
Destination Itineraries – With a collection of hotels known for their distinctiveness and ability to offer a true reflection of the local culture and character of a destination, Fairmont.com now features property-specific itineraries that list out must-see attractions and hidden gems that no guest should fail to see during a visit. Understanding that each and every trip is unique, hotels have created 3-hour, half-day and evening itineraries that showcase the very best of each destination.
360º Virtual Tours – Teaming with VRX Studios, a leading provider of visual content, Fairmont has developed high-impact, high-definition virtual tours, still images and interactive maps of all Fairmont properties.
Everyone’s An Original Community Site – Set to debut later this year, Fairmont’s new online community site will provide customers with a virtual gathering place to discuss and share stories of a recent hotel or travel experience, post photos or video from a memorable trip, participate in exclusive polls and contests, and access unique new media streams like podcasts. Once live, guests will be able to access the new micro-site by visiting www.everyonesanoriginal.com or via the Fairmont.com homepage.
These most recent upgrades follow the 2006 introduction of multi-lingual micro-sites, which were introduced in response to the hotel company’s growing international presence. Today, Fairmont offers detailed hotel and booking information in Japanese, Latin American and European Spanish, German, and French.
A leader in the global hospitality industry, Fairmont Hotels & Resorts is an extraordinary collection of luxury hotels, which includes iconic landmarks like Fairmont Le Château Frontenac in Québec City, Fairmont The Norfolk, Nairobi and London’s The Savoy, reopening in 2009. Fairmont hotels are one-of-a-kind properties where sophisticated travellers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont's portfolio includes 56 distinctive hotels, with plans to develop over 25 new properties in the coming years in destinations as diverse as Shanghai, Morocco and Anguilla.
Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.