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Fairmont Hotels & Resorts Makes A Deep Dive Into Water Conservation -
Publish Date :
January 28, 2010
- Guests invited to make donations during month of April –
Toronto, January 28 , 2010 – Fairmont Hotels & Resorts across the globe will raise awareness and funds to protect the world’s waters throughout the month of April. Chefs in Fairmont dining rooms will serve up their favorite sustainable seafood entrees, while dining room* guests will be invited to donate $1 (or local equivalent) to the National Geographic Society (NGS) in support of ocean conservation and the restoration of living marine resources.
“While Fairmont kitchens are already actively involved in choosing seafood wisely and taking a leadership role in their communities, participating in this program will give us the opportunity to cultivate our global positioning and substantially contribute to the protection of marine life,” said Mariano Stellner, Corporate Director of Food & Beverage at Fairmont Hotels & Resorts.
Following on the heels of WWF Earth Hour on March 27th and to complement Earth Day on April 22, Fairmont will use the month of April to focus on water sustainability and the world’s oceans, covering more than 70% of the Earth’s surface.
With a long commitment to environmental stewardship and responsible tourism, Fairmont is a sponsor of the National Geographic Mission Programs as well a member of the WWF global Climate Savers program. For the past two decades, Fairmont has upheld its pledge to preserve the places in which we live, work and play. The Green Partnership program was launched in 1990 - an industry-leading initiative to reduce its impact on the environment through energy efficiency, water conservation and waste management.
In 2008, Fairmont’s hotels and resorts worldwide removed threatened fish species such as Chilean Sea Bass and Bluefin Tuna from their restaurant menus and aligned themselves locally with reputable seafood watch organizations, ensuring guests continue to be provided with a comprehensive selection of sustainable seafood choices.
Put into practice, Fairmont’s commitment to ocean sustainability means working with reputable suppliers who purchase fish that are resilient to fishing pressure and harvested in ways that limit damage to marine or aquatic habitats. The end result: healthier practices flowing down to suppliers, who then offer better choices to restaurants. In addition, by promoting awareness and sustainable alternatives among its guests, Fairmont hopes to play a role in influencing and shaping the tastes and preferences of guests who care about the future of the planet.
Fairmont Hotels & Resorts’ dedication to the protection of the environment goes well beyond helping conserve species that reside in the sea. On a wide-ranging basis, the luxury hotel brand maintains a comprehensive commitment to purchasing local, organic and sustainable food items whenever possible. But it’s important to note that good environmental practices do not mean guests at Fairmont restaurants miss out on world-class cuisine. Rather, they feast on various fish caught or sourced in ways that ensure their continued survival.
* May not be applicable in all restaurants. Check with hotel for participating dining rooms.
About the National Geographic Society
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 300 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy. For more information on the National Geographic Society and to support its mission of inspiring people to care about the planet, please visit www.nationalgeographic.com/donate.