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The Fairmont San Francisco to Go Dark for One Hour in Support of Earth Hour 2012

Publish Date: 28-Mar-2012

Wednesday, March 28, 2012

SAN FRANCISCO, MARCH 2012 – For the fifth consecutive year, The Fairmont San Francisco will participate in Earth Hour, a global event organized by the World Wildlife Fund (WWF) to raise awareness about climate change. On Saturday, March 31, 2012 at 8:30pm, The Fairmont San Francisco will join more than 60 Fairmont landmark hotels and resorts around the world that are taking part in the eco-friendly event, by shutting off its main lights for one hour.
“The Fairmont San Francisco is pleased to be participating once again in the world’s largest global climate change initiative,” said Tom Klein, Regional Vice President and General Manager of The Fairmont San Francisco. “Supporting Earth Hour is a prime example of Fairmont Hotels & Resorts’ ongoing efforts to promote environmental awareness and conservation stewardship.”

In addition to switching off principal lighting, the property will also mark Earth Hour with a special invitation for hotel guests and visitors to experience a memorable “In the Dark” candlelight dinner, featuring a sustainable entrée.  Laurel Court Restaurant & Bar, the hotel’s signature restaurant and lounge since 1907, will present guests with the entertaining option to keep the “identity” of the featured sustainable entrée a mystery then allow them to guess its ingredients once they have been served. Those opting in to keep their entree “in the dark,” who attempt to guess all main ingredients of the dish will be entered into a drawing to win dinner for two at Laurel Court.

Laurel Court Restaurant & Bar will also offer sustainable drink specials on to celebrate the occasion:

Hahn Estate Chardonnay
Grown, produced and bottled locally in California
From Santa Lucia Highlands, a green business practice with sustainable farming

Green Apple Maker’s Manhattan
Maker’s Mark / Dekuyper Apple Pucker / Sweet Vermouth

Earth Hour is a global WWF climate change initiative. Individuals, businesses, governments and communities are invited to turn out their lights for one hour to show their support for action on climate change. The event began in Sydney in 2007, when 2 million people switched off their lights. In 2008, more than 50 million people, including several Fairmont hotels around the globe, participated. In 2010, hundreds of millions of people and over 4000 cities in 88 countries officially switched off to pledge their support for the planet.   
With a long-standing commitment to environmental stewardship and responsible tourism, Fairmont is a strong supporter of WWF, participating in many of their campaigns, as well as being a member of their global Climate Savers program. For the past two decades, Fairmont has been dedicated to preserving the places in which we live, work and play through its Green Partnership Program. Expanding on this 20-year commitment, Fairmont will continue to actively support a sustainable future and a low carbon economy, understanding that ultimately, we are all in this together.

 For more information on Fairmont’s Green Partnership program and the company's industry leading environmental initiatives, please visit

Melissa Farrar
The Fairmont San Francisco

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