The Plaza Announces First Ever Eloise Tree Lighting and Holiday Partnership with Famed Designer Betsey Johnson
November 14, 2011
The Plaza is thrilled to announce its partnership with Betsey Johnson to design the hotel’s first official Eloise Christmas Tree for the holiday season. The Plaza and Betsey will also introduce the designer’s first holiday ‘popup’ shop, opening on November 14. The Betsey designed, Eloise- themed Christmas tree is completely inspired by the precocious Eloise, the heroine of Kay Thompson’s 1955 classic book, and will be the centerpiece of the hotel with its location in the Fifth Avenue foyer. The collaboration between the New York City icon and the famed designer marks the second exclusive partnership between the two brands, with Betsey designing the Eloise Suite in 2010.
“I absolutely loooove The Plaza, along with Eloise of course!” says Betsey Johnson. “I'll be poppin' in to light the Eloise tree and kick off my Betsey holiday pop-up shop, filled with my favorite stocking stuffers and more. There's something for everybody! Pop in and say hi! XOX Betsey"
“The Plaza is the quintessential holiday destination in New York City. This year, we are especially excited to work with Betsey Johnson on the Christmas tree and pop up shop. Eloise certainly will not be disappointed!” says Shane Krige, General Manager for The Plaza.
On November 28 at 5:00pm, The Plaza and Betsey Johnson will host a holiday-themed ‘Tree Lighting Tea’ in The Palm Court to kick off the holiday happenings throughout the hotel. Reservations are open to the public and can be made via phone (212-546-5300) or via email, email@example.com. The hallmark event will also introduce The Palm Court’s new Holiday Tea Menu, featuring a combination of sweet and savory seasonal items such as a Scallop Tartlet with American Caviar; Roasted Heirloom Turkey with Cranberry Chutney; Foie Gras Terrine; Spinach and Feta Phylo Napoleon; Gingerbread Men cookies, Peppermint Bark, Red and Green Petit Fours, Christmas Tree Sugar Cookies and a plate for Santa and his reindeer filled with Sugar and Chocolate Cookies and Reindeer Crudites. The limited-time-only Holiday Tea Menu will be available throughout the remainder of the year, while the special ‘Tree Lighting Tea’ is one night only, and will become an annual tradition at the hotel during the festive holiday season.
Children will be able to enjoy the infamous Eloise Tea, which features bite-size delights inspired by the 6-year old heroine, including Grilled Cheese Sandwiches; Peanut Butter and Jelly Sandwiches; Strawberry and Cream Cheese Sandwiches; Assorted Cookies; Chocolate Cupcakes; Pink Pink Jello; Eloise Shortbread Cookies, Chocolate Dipped Strawberries and Cold Cold Pink Lemonade.
Pricing for the Tree Lighting Tea is $79 per adult and $45 per child, and includes a champagne toast as well as a ‘mocktail’ for our younger guests.
In addition to the tree, Betsey will open her first exclusive holiday popup shop in The Plaza on November 14th. Open through January 9th, the shop will boast a carefully curated selection of Betsey Johnson’s most coveted items that are perfect for gift giving this holiday season, such as Perfume gift sets; Legwear; Jewelry; Watches; Sweaters and Outerwear. The whimsical shop located on the Concourse Level will be decidedly Betsey, with plenty of pink and neon to usher in the holiday spirit.
About The Plaza
Timeless, captivating and unforgettable, The Plaza has undergone a $450 million, three-year, lobby to roof renovation and restoration. The passion and uncompromising service which made the hotel a legend has returned with a new and contemporary spirit. The Plaza is an extraordinary hotel and a luxury lifestyle destination that offers guests every indulgence featuring The Shops at the Plaza, a world-class retail collection with a Caudalie Vinotherapie® Spa, Warren-Tricomi Salon and the Eloise shop. The Palm Court provides a quintessential New York experience, and the opulent Plaza Grand Ballroom continues to host the world’s most memorable events. New additions also include the elegant Champagne Bar, stylish Rose Club, and newly opened The Plaza Food Hall by Todd English. Designated a New York City Landmark in 1969, it is also the only New York City hotel to be designated as a National Historic Landmark. The Plaza is managed by Fairmont Hotels & Resorts. For reservations and additional information, please call 888-240-7775 or visit www.theplaza.com.
About Betsey Johnson
New York designer Betsey Johnson started her label 1978. Her commitment to remain true to her one-of-a-kind vision has afforded continued success in the clothing fashion industry for over 30 years. Starting in 2004, the Betsey Johnson label expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, watches, jewelry, eyewear, swimwear, legwear, and outerwear. Today there are seventy Betsey Johnson stores worldwide as well as an established wholesale business throughout the United States and international markets.