Hamburger Hof Arcade
On the Jungfernstieg you'll find the Hamburger Hof arcade, where shopping aspires to the higher echelons of culture. A must here is a visit to see Blume, famous for its imaginative and tasteful flower arrangements. The arcade also boasts a captivating selection of shops that may vary in size but not in quality, each trying to outdo its neighbour. Something out of the ordinary is What's New, with the latest ideas from the world of technology and design.
The new Alsterhaus impressively combines tradition and modernity. Through light-flooded ambience it offers a forum for the appearance of world-famous brands. “Alsterhaus” stands for high standard and seeks to extend a novel and exclusive range of products to you. The ideal place to relax after shopping is the Alsterpavillon, located on the top floor where you can enjoy a marvelous view over the Inner Alster Lake while you have a drink or something to eat.
A great place to kill time is the Alster Arcades. These are located on the side of the Jungfernstieg that faces the Rathausmarkt (Town Hall Square), running parallel to the Alsterfleet. There are four of the original buildings still standing, with their old street lamps, iron balustrades, gold-plated fish and tridents between the round arches. Simply stroll along the arcades, taking in the Mediterranean flair and exclusive shops.
Hamburg's main street for designer goods allows one to explore the world of international fashion. Neuer Wall positively drips with the classic brands, so you can at least window-shop for hours: from Armani and Joop to Jil Sander, jewellery from Bulgari, Cartier, Sönnichsen & Co., accessories from Hermes, Offermann or Louis Vuitton, footwear from Budapester Schuhe and much more.
As soon as you leave Hamburg's main station through the northern exit you enter the pedestrian-only Spitalerstrasse, which offers a variety of shopping possibilities: there is Ludwig Beck, H & M or Jean Pascal for apparel, Tack and Salamander for shoes of all shapes and sizes. Attractive gastronomical offers like Hamburg's most established fish restaurant, Daniel Wischer, present another highlight of Spitalerstraße.
At the end of Spitalerstraße you'll find the biggest shopping mile: the Mönckebergstraße, more affectionately known as the "Mö". The "Mö" - which connects the Hauptbahnhof to the Rathaus (Town Hall) - is an urban symbol of mercantile pride. Some highlights include Sport Karstadt, Europe’s largest sports store and Saturn, the world’s largest electronics store. It offers household apparatus, as well as a huge array of computers, music equipment and a huge selection of videos, DVDs, computer games and PC software.