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Group Reservations

Customized Tools for Stress-Free Planning

The reservation experience should be convenient and easy, and Fairmont enables event planners to ensure that with GroupMAX™ by Passkey. This complimentary and customized booking tool, available at every Fairmont around the globe, permits event guests to reserve their rooms online in the event block.

GroupMAX is an interactive system that helps event planners with its ability to track events, manage room lists and monitor reservations via the Internet or from a mobile device. GroupMAX offers four key benefits:

  • SmartAlerts™ email is automatically sent to designated recipients on your list at specified intervals or crucial event milestone dates. The right people have the right information to make decisions at the right time.
  • Group Campaigns enable event planners to communicate with their guests in a customized manner. Remind attendees about events, offer upgrades, or organize a post-event activity with ease from a central location.
  • Manage room lists with the only PCI-secure tool in the industry through GroupMAX. Save time, conserve energy and reduce the risk of mistakes with this easy tool.
  • A custom reservation website allows guests to manage their reservations from personal computers or mobile phones. Add your logo, engagement photo or event color scheme for a personalized, one-of-a-kind website.
  • GroupMAX makes it simple to review reports, print delegate lists, and communicate via messages and reminders with hotel staff. Proactive, efficient and easy to use, you’ll wonder how you ever managed without it.

Fairmont empowers event planners for a stress-free experience.

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