home home
fairmont fairmont MENU
Explore Explore

Luxury thought leaders

Fairmont Hotels & Resorts has partnered with industry leaders and experts to further understand the preferences and motivations of luxury travelers.

Chris Cahill

Chris Cahill, Deputy CEO, AccorHotels Chris Cahill, Deputy CEO, AccorHotels, is responsible for the Group’s hotel operations globally. He is part of the company’s Executive Committee and previously served as the company’s CEO Luxury Brands and CEO North America. He joined AccorHotels in July 2016 when the Group finalized the acquisition of FRHI – Fairmont, Raffles and Swissôtel. Up until 2012, he spent 19 years rising through the ranks at Fairmont Raffles Hotels International, achieving the position of President and Chief Operating Officer responsible for the operating performance of all FRHI brands globally. Between 2012 and 2016, Chris worked as Executive Vice- President, Global Operations for Las Vegas Sands Corp. He also serves as Chairman of the Board of Directors of Temple Hotels Inc. and sits on the Board of Directors of Morguard Corporation. Chris, who is Canadian, holds two Bachelor’s Degrees, in Education and Political Science from the University of Ottawa, and an MBA from the University of Toronto.

“Fairmont possesses one of the most celebrated hotel portfolios in the world, and our teams deliver heartfelt service that is central to the guest experience. Fairmont colleagues are passionate about anticipating the needs of our guests and delighting travelers throughout their stay; it is this genuine spirit of hospitality that sets the brand apart and which creates lifelong connections between our guests, our hotels and our destinations.”

Sharon Cohen

Sharon Cohen, Vice President, Fairmont Hotels & Resorts Sharon is the leader of Fairmont Hotels & Resorts, responsible for the brand’s global strategy, product development, luxury positioning and brand standards. She is someone who has a worldwide pulse on the areas of global brand marketing, customer loyalty programs, sustainability, customer experience, and big data. Sharon brings extensive knowledge and familiarity of the Fairmont portfolio to her role, having previously directed customer loyalty efforts for the brand for nearly a decade. She joined AccorHotels from Indigo Books & Music, where she was Vice President, Loyalty & CRM, responsible for the company’s overall customer engagement strategy and CRM implementation. She holds a Master of Management Degree from McGill University and studied Hotel Management at College Lasalle in Montreal.

“Fairmont hotels are the heart of their communities, offering immersive experiences that open the door to local culture. Whether it be enjoying a traditional English tea at The Savoy, or embracing a self-care experience at Fairmont Scottsdale Princess, our guests are able to tap into the soul and specific energy of each community.”

Arnaud Herrmann

Arnaud Herrmann, Vice President, Sustainable Development, AccorHotels After studying engineering and graduating with a master's degree from the HEC business school, Arnaud Herrmann spent ten years in the CSR department at EY (Ernst & Young). He oversaw the B2C sector (consumer goods, tourism, distribution, media-telecom) and was in charge of activities related to management systems and the "product CSR performance" approach.

He joined AccorHotels in 2013 as the group's Sustainable Development Director. In that role, he has designed and coordinated the implementation of the Group’s CSR program, called “PLANET 21 – Acting Here,” which has been rolled out to 4,500 hotels, reaching 280.000 employees spanning more than 100 countries. He is also a member of the Ethics and CSR Committee, whose role is to establish and pursue the achievement of the Group's sustainable development and compliance commitments.

“Fairmont’s sustainability programming shares natural alignment with the values of AccorHotels and our Group’s Planet 21 program. With a long history and global reputation as an industry leader in sustainable practices, Fairmont continues to explore new avenues in conservation and environmental stewardship, continuously refining operational efficiencies and creating forward-thinking programs to promote ecologically responsible tourism.”

Rick Harvey Lam

Rick Harvey Lam, Senior Vice President Global Brand Marketing, Luxury, AccorHotels As Senior Vice President, Global Brand Marketing, Rick Harvey Lam leads global brand marketing for the luxury portfolio of AccorHotels, a collection that includes Raffles, Fairmont, Sofitel as well as many other leading hotel brands. With extensive experience in brand building and identity development, Rick has proven expertise in luxury marketing, brand strategy, consumer trends and integrated communication strategies. As part of his role, he also oversees the company’s luxury-orientated spa-and-wellness brands, a function that includes developing customized wellness strategies aligned with each brand’s positioning. Rick began his career at SmithKline Beecham before joining Disneyland Resort Paris where he was a Senior Brand Executive for nine years. He also held progressive positions at Center Parcs Europe and InterContinental Hotels Groups before joining AccorHotels in 2012 as SVP Global Sales, Marketing and Communications for Sofitel Worldwide. He holds a MBA degree from Erasmus University Rotterdam and C.E.M.S. Masters from Copenhagen Business School, and is fluent in five languages.

“While rare, it is special when something transcends time to become a symbol of something much larger; Fairmont hotels fall into this territory as they are more than just bricks and mortar, they are these remarkable places full of enchantment, fascination, and memories.”

Blake Morgan

Blake Morgan, Customer Experience Futurist Blake Morgan is a leader in customer experience. She is a keynote speaker and customer experience futurist currently working on her second book with HarperCollins on customer experience technology. Her first book is “More is More: How the Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” Blake is adjunct faculty at the Rutgers executive education MBA program and contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. She lives in the Bay Area with her husband, daughter and their two dogs.

“The millennial customer values access over ownership. They crave authentic experiences they can share with their friends and curate the narrative of their digital lives.”

Anne Dimon

Anne Dimon, President, Wellness Tourism Association A professional travel writer and journalist since the early 1990s, Anne Dimon has traveled the world covering the luxury sectors of the industry including spas, hotels, wellness and incentive travel. Founder/Editor of TravelToWellness.com, launched in 2004 as the first online magazine/resource for the wellness traveler, Anne is also Co-Founder and President of the Wellness Tourism Association - a non-profit organization with a mission to support the growth and evolution of the global wellness tourism industry. She is often asked to speak on the subject of wellness travel and consultant on related projects.

“The Luxury of today and tomorrow will also be about having the time, and taking the time, guilt-free, to check-out of the stressful “every day” and allow oneself the “luxury" to not only be free, but just BE.”

Costas Christ

Costas Christ, Global Sustainability Strategist, Virtuoso Travel Network and Senior Advisor for Sustainable Tourism, National Geographic Travel Costas Christ is one of the world’s top sustainable travel experts, whose work has taken him to more than 130 countries across six continents. He is an award-winning editor for National Geographic Traveler and he serves as Global Sustainability Strategist for the Virtuoso Luxury Travel Network. He is the Founder and CEO of Beyond Green Travel. Costas was honored with Conservationist Dr. Jane Goodall, Oceanographer Dr. Sylvia Earle, and CNN Founder Ted Turner for his lifelong work to save the planet. The International Hotel and Restaurant Awards recognized him as a Global Travel Visionary and NBC News said: "For the past 30 years, Costas Christ been at the leading edge of the green travel movement, since way before it was ever called green or even a movement." Costas is the author of the landmark study Tourism and Biodiversity (UNEP 2003), and a contributing author to Wilderness: Earth's Last Wild Places (CI 2004) and Echoes of Bhutan (Schaffer, 2017). His travel articles and essays have appeared in the world’s leading publications, including the New York Times, Boston Globe, International Herald Tribune, and Sunday Times of London. His television and radio appearances include Travel Channel, Good Morning America, BBC World, CNN, ABC, CBS, FOX, National Geographic Channel, National Geographic Weekend and National Public Radio. When not traveling, he lives on an organic farm in New England.

“Fairmont understands that sustainable travel is not about giving something up; it is about gaining something more - a great vacation that also helps to make the world a better place.”

Carolyn Kremins

Carolyn Kremins, President, Skift Since her arrival as President of Skift in 2016, Carolyn Kremins has expanded the global footprint into Europe, Latin America, and Asia, tripling revenues in under three years. She works in lockstep with the Founder/CEO trailblazing media, research and events on behalf of the company. Kremins is an award-winning leader, recognized media executive, and branding expert who has consistently combined ground-up, business-building brand strategy with methodical execution around incubator brands (Skift, Maxim, The Week, Cookie) and reimagined venerable brands (Brides, Conde Nast Traveler, epicurious) to fresh success.

“Today “wellness” has been redefined in such a way that travelers look to luxury providers to offer experiences to help them maintain balance. It’s no longer enough to offer facilities to manage physical health— wellness is about creating balance between physical, mental, and emotional health.”

Matthew Upchurch

Matthew Upchurch, CTC Chairman, and CEO, Virtuoso Visionary, futurist and entrepreneur, Matthew Upchurch has parlayed his vision of a global travel industry network into Virtuoso: a multi-billion-dollar, by-invitation-only enterprise of exceptional travel advisors and travel providers, all working together to mutually prosper while delivering the world’s most satisfying travel experiences. Matthew serves as Virtuoso’s chief executive officer, overseeing the marketing, sales, technology and operational systems that have made Virtuoso one of the most respected and successful companies in the luxury travel arena.

Now, more than 30 years after launching Virtuoso, Matthew focuses on keeping the organization ahead of the pack and the trends.

“This year, I had an incredible weekend with my eight-year old, Benji, at the Fairmont Pacific Rim in Vancouver. Watching him gambol through the lobby to receive a hug from the hotel’s general manager, Jens Moesker, sharing a plate of their locally and sustainably sourced sushi and snuggling together to watch a movie in bed at night made this a trip that neither of us will ever forget.”

Keith Baron

Keith Baron, President, Abercrombie & Kent USA Keith Baron is president of luxury travel company Abercrombie & Kent (A&K) and leads A&K’s senior executive team. He holds responsibility for the overall success of A&K USA, and serves as a member of A&K’s Group Management Board. Throughout his 30 years within the travel and tourism industry, he has been accountable for the overall success of various global travel brands and product lines. His experience spans a range of business disciplines including strategic planning and implementation, worldwide operations, product and brand development, corporate negotiations, sales, marketing, brand integration, business analysis, and crisis management.

“The very definition of luxury is changing. It is much more about the luxury of experience, rather than just thread count. It’s no longer only about having the top suite in a hotel, flying first-class or dining at a Michelin-starred restaurant. It is increasingly about privacy, exclusivity and customization.

Today’s most compelling luxury hotels embody the character of a destination through their history and style, combining distinctive architecture with expressive decor and artistry. Each of these hotels is true to its place and its traditions, incorporating elements of the past and reflecting the local culture.

We share Fairmont’s commitment to locally-inspired guest experiences that elevate a stay into a true luxury experience.”

“Fairmont hotels are the heart of their communities, offering immersive experiences that open the door to local culture. Whether it be enjoying a traditional English tea at The Savoy, or embracing a self-care experience at Fairmont Scottsdale Princess, our guests are able to tap into the soul and specific energy of each community.”