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SHOP at The Savoy: Curated Luxury and Bespoke Shopping as Never Before

Publish Date: 16-Feb-2011

Wednesday, February 16, 2011

SHOP at The Savoy is the ultimate ‘SHOPcierge’ experience, destined to change the world of luxury hotel retail. Established for both guests of The Savoy and visitors at large, SHOP offer a unique menu of shopping services and an in-house collection, delivering the finest products and playthings that London has to offer.

Launched at the end of December 2010, SHOP at The Savoy features an in-house team of expert Personal Shoppers based in the hotel, six days a week. SHOP is available throughout the hotel as a virtual shopping space, visible in our exclusive brochure and TV channel in every room, on our website and through our 20 showcase ‘windows’ positioned around the hotel.

Beautiful, theatrical, savvy and enchanting – SHOP’s philosophy is echoed through the quarterly collection of bold and beautiful luxury goods, carefully curated by SHOP’s retail team and consultant Yasmin Sewell. Featuring major luxury brands alongside emerging British design talent, the collections present an engaging mix of to-die-for pieces guaranteed to surprise and delight.

Brands include Anya Hindmarch, Dunhill, Boodles, Matches, Cutler and Gross, Nicholas Kirkwood, Alexander McQueen, Spencer Hart, Moncrief, Lee Broom, The New English, Jordan Askill and Ultimate Library (to name a few). The focus is on exclusive products, limited editions and kits.

In addition SHOP opens the doors to the VIP services from all our brand partners including Selfridges, Matches and Jaguar, offering all-access service, bespoke opportunities, experts and designers available to meet with guests for the full VIP treatment.

Further SHOP services include:

London Unwrapped: Immaculately designed shopping days with SHOP’s expert retail guides. Current itineraries include: Secret London, Vintage Fashion, Scent Safari, Shoe Fantasia and Savile Row.

Find Fetch Fabulous: SHOP’s ‘fetching finders’ will be on hand, around the clock, to hunt, gather, pick and mix and bring back the goods.

Bespoke London: The best of the capital’s craftspeople brought directly to guests at The Savoy. From tailors to cabinet makers, jewellers to milliners, portrait artists to perfumiers, SHOP’s experts will take your brief and deliver bespoke pieces to you anywhere in the world.

Personal Shoppers & Stylists: SHOP’s Personal Shoppers are on hand for any shopping tasks and missions and their coveted little black book of super-stylists are the best in town.

Network of experts: SHOP’s philosophy that ‘luxury is about being introduced to something better by an expert’ is demonstrated through their network of ultra-experts from tailoring, gemology, watches, art, property to wine, private wealth management, automotives and British crafts.

SHOP at The Savoy is the first five star hotel shopping concept of its kind, created by Change Retail, a company responsible for rewriting the demand for super-luxe shopping within world-famous hotels. Managing Director, Simon Thompson comments:

“I’ve always asked, why do 5 Star hotels offer 2 Star retail? The Savoy, with its heritage, luxury, location and quintessential Englishness is a natural home for the launch of our SHOP concept. We can offer a revolutionary 5 star shopping experience that pin-points London’s best finds and hidden gems, delivered straight to the guests”

Established in early 2010, Change Retail is formed of some of the most talented names in the retail, hotel, luxury brand and marketing industries including David Riddiford (Director), Peter Tyrie MBE (Director), Yasmin Sewell (Collection Consultant), Valerie Wickes (Creative Consultant), Kate Henderson (VM), Claire Sokell Thompson (Creative Director) and Elinor Bashan (Retail Director).

For all further information, please contact Sarah Barclay at
SHOP at The Savoy / 020 7036 9580

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