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Fairmont Hotels & Resorts first partnered with Le Labo in 2011 to launch a distinctive in-room amenity line featuring Rose 31, a hallmark scent of the boutique fragrance maker. The partnership, rooted in the power to create genuine connections to places and people through scent, has evolved over the years into the creation of customized packages, signature guest experiences and luxury products available at Fairmont locations worldwide.

“Together, Fairmont and Le Labo have created a meaningful partnership through shared common values and practices, including our commitment to environmental stewardship and our relationship within the communities we serve,” said Sharon Cohen, Vice President, Fairmont Brand. “The compelling scent of Rose 31 connects guests to our hotels, no matter where in the world, and forms a lasting sense of familiarity long after each stay.”

Rose 31’s magnificent blend of classicism and modernity aligns perfectly with the character of Fairmont, and its rare, pure ingredients reflect our own impeccable standards. Undoubtedly, the evocative scent will elevate every moment of your stay, leaving a captivating, indelible memory—the kind for which Fairmont is known.

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Le Labo fragrances possess an irresistible mystique. The New York based perfume house has been handcrafting head-turning, made to-order concoctions since 2006, garnering prestigious awards and the devotion of discerning noses. Edouard Roschi and Fabrice Penot founded Le Labo after working as perfumers at luxury beauty brand Armani. Since then they have traveled the world seeking incredible scents and inspiration for their distinctive products.


Rose 31

Le Labo’s Rose 31 scent offers an appealing aroma for in-room amenities, featuring a chorus of warm, spicy, floral and woodsy notes. Shampoo, conditioner, body wash, body lotion and soap products are lightly fragranced with the Rose 31 scent and are exclusive to Fairmont. Appropriate for both men and women, the Grasse Rose scent used in the fragrance is a subtler and less fruity alternative to the product’s rose bloom counterparts. Rose 31 eau de parfum features 31 ingredients around the legendary rose of Grasse, France, and punctuated with notes of cumin, cedar, olibanum, musk and a touch of amber – just a few of the components that complement the rose essence in the product to give it a disconcerting sense of mystery.


In 2018, Fairmont and Le Labo collaborated to create an exclusive storytelling sensory experience, sharing with guests the journey behind the Rose 31 products while exploring and documenting the annual centifolia rose harvest in Grasse, France; a tradition that both brands have enjoyed over the last four years. During the annual harvest, which is limited to the first two weeks of May, each rose is carefully handpicked one by one and thoughtfully selected, providing guests with the opportunity to discover this journey through scent by way of a captivating new video – check it out below to explore the legendary rose fields of Grasse – the very fields that produce the essential rose oil featured in Fairmont’s in-room amenity, Le Labo’s Rose 31.

Fairmont is part of Accor © Copyright 2019.