home home
fairmont fairmont MENU
Explore Explore

Luxury Insights Reports

Luxury hotels are not simply a place to stay. These iconic establishments play an important role for locals and visitors to cities around the globe.

For locals, not only are hotels major employers, they are regarded as notable sights within the cities they reside. From weddings and special anniversaries, to fundraisers, businesses lunches, or a night of cocktails with friends, hotels are a venerable destination for the community.

For luxury travelers, hotels are more than just a place to unwind. They provide familiar faces, first-class service and authentic experiences, all while bringing warmth and comfort to guests. Visitors may select a new and exciting destination to explore, but they know visiting a luxury hotel provides a trusted sense of familiarity and security.

For many, hotels can serve as a second home, evoking feelings of community, comfort, and safety.

In exploring this territory, Fairmont Hotels & Resorts was compelled to embark on a global research study to uncover the motivations of luxury travelers: what connects locals and guests alike to a destination and the importance guests place on how hotels engage with their local communities. Fairmont’s 2018 Global Luxury Traveler Insights Study was the impetus for developing the brand’s second Luxury Insights Report: Gateway to Home - Hotels as the Heart of their Communities. The report explores five pillars to deeply understand the relationship between hotels and the places they call home: experience, colleague connections, sustainability, family memories, and community.

The full report can be downloaded here.

The inaugural volume, Luxury Insights Report: Stewardship of Iconic and Historic Buildings, focused on the vital importance of emotional fulfillment, place identity (the psychological connection to a destination) and cultural immersion in the decision-making process of luxury travelers worldwide.

The full report can be downloaded here.