The Second World War and the consequent economic boom resulted in Canadians having more financial freedom. Transportation, convenience and availability to monetary funds jointly changed the whole perspective of the hotel. While still attracting traditional guests from the past, the Banff Springs Hotel found a high percentage of its revenue resulted from short-stay tour-scheduled guests.
By the 1970's the hotel had reached a pivotal point, for the first time the Banff Springs Hotel would remain open for the winter season and the hotel would move away from its seasonal past to becoming a resort destination open all year. Targeted marketing campaigns were thrust into foreign markets, especially Japan. The hotel changed itself in order to increase its volume market, focusing more on tours as opposed to independent guests.
The 1980's brought expansion and renovation back to the hotel. Growing well over 800 rooms, the hotel entered a phase of renovation and renewal. Beginning in 1985, the hotel entered into a two-phased project that would see onsite staff housing completed in 1986 and newly structured Manor wing incorporating 245 new guest rooms, which was finished in 1987. The developed Manor wing was opened to help accommodate the expected overflow of visitors to the region stemming from the 1988 Winter Olympics hosted by Calgary. At the same time, the hotel added nine extra playing holes to its internationally renowned Stanley Thompson golf course.
The 1990's welcomed the addition of Ted Kissane, who arrived with a new vision of luxury for the 'Castle in the Rockies.' The year 1991 saw the hotel once again show its adaptability by opening The Banff Springs Conference Center. The state of the art center was completed at a cost of 25 million dollars and provided the hotel with an additional avenue of revenue. The following year, The Banff Springs Hotel was declared a national historic site by the government of Canada. In 1995, the hotel opens the 12-million dollar, state-of-the art luxury 'Solace' spa. 1997 saw the hotel modernize once again, renovating and converting the Manor Wing, scaling down the room count from 848 to 770. The same year, four and a half million dollars was spent to overhaul the golf course and in 1999, 75-million dollars in restoration and expansion of the hotel to reposition Banff Springs as one of the worlds leading hotels.Originally a Canadian Pacific Hotel, the Banff Springs became a Fairmont hotel in the fall of 1999.
Today, under the leadership of Regional Vice President and General Manager David Roberts, The Fairmont Banff Springs continues to deliver the service and excellence expected while still exhibiting the growth and adaptability that has been so common in the history of the hotel. With renovation projects including the Rundle Lounge, the Waldhaus, the introduction of Fairmont Gold in 2008, the legacy of luxurious surroundings amongst a rugged landscape continue to take shape within the walls of this grand castle. Providing guests and visitors with an unparalleled attention to quality of service, the hotel meets the demands of everyone from the casual tourist, to business visitors and prominent members of society just as it did 125 years ago. Follow us on Twitter at #BanffSprings125.