Back to Articles
Fairmont Hotels & Resorts Launches Partnership with Cadillac in the United States
Publish Date :
23, April, 2015
Partnership to bring two iconic brands together for courtesy vehicle program, in-market activations and exclusive events
Fairmont Hotels & Resorts today announced a new strategic partnership with Cadillac in the United States. The two industry-leading brands have signed a multi-year agreement that secures Cadillac as Fairmont’s exclusive guest vehicle transportation program partner in the United States.
A fleet of over 25 vehicles, including Cadillac Escalades and 2014 Motor Trend Car of the Year CTS luxury mid-size sedans, are now available at properties across the country such as the Fairmont Kea Lani in Maui, the Fairmont San Francisco, the Fairmont Copley Plaza in Boston and the Fairmont Washington, D.C.
Fairmont guests can enjoy a courtesy ride unlike any other thanks to the Escalade’s interior that is designed to be one of the industry’s most authentic and luxurious cabins. Both vehicles feature built in Wi-Fi to provide guests with convenient connectivity as they travel to their destination.
“At the beginning of the century, two of the world’s most forward thinking and beloved brands, Cadillac in Detroit and Fairmont in San Francisco, changed the face of their respective industries by setting new standards in how to enjoy life,” said Jane Mackie, Vice President, Fairmont Brand. “Both brands remain committed to product innovation to maintain and surpass that standard, as evidenced by this partnership which connects guests with the best of American restaurants, culture and nightlife in leading cities and resort destinations.”
The courtesy vehicles are available to bring guests to local destinations in sophistication and style. Fairmont President’s Club members and guests on Fairmont Gold floors enjoy priority access to the service, designed to be welcoming and stress-free. Guests can ride on a first come, first serve basis via the concierge desk at each hotel.
“Together, Cadillac and Fairmont bring a special, bespoke experience to our customers,” said Melody Lee, Cadillac director of brand strategy and planning. “Our partnership is designed to showcase the best in product, service and premium customer interactions."
In the nation’s capital, guests will have the opportunity to be whisked away to see a show at the Kennedy Center or to enjoy a stroll around the Lincoln Memorial. Guests of the Fairmont Copley Plaza can cruise down well-known Newbury Street in Boston’s Back Bay to enjoy some shopping, salons and sweet eats. Those staying at Fairmont San Francisco can enjoy a luxury ride to Pier 39 for some sights and seafood.
About Fairmont Hotels & Resorts
Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, providing travelers access to memorable travel experiences, thoughtful and attentive service and luxury hotels that are unforgettable. Each Fairmont property reflects the locale's energy, culture and history through locally-inspired cuisine, spirited bars and lounges and distinctive design and décor. With more than 65 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic hotels in the world including The Plaza in New York, London’s The Savoy, Fairmont Peace Hotel in Shanghai and Quebec City’s Fairmont Le Château Frontenac. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company which operates more than 125 hotels and branded residential properties under the Fairmont, Raffles, and Swissôtel brands. For more information or reservations, please visit fairmont.com.
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.
Media enquiries and further information:
FRHI Hotels & Resorts
FRHI Hotels & Resorts